Ted Dhanik is the president and co-founder of engage: BDR, a thriving online media company at the forefront of online marketing. He is responsible for overseeing strategic marketing, client relationship management, and content acquisition. He also serves as vice president of business development, overseeing sales and business development.
In addition to earning a bachelor’s degree in Business Administration and Marketing, Dhanik offers more than 15 years of experience in the online marketing industry. His extensive experience includes prominent positions at MySpace.com, LowerMyBills.com, Nextag.com, and Xoriant Corporation.
As the VP of Fun and Strategic Marketing at MySpace.com, Dhanik worked closely with founders Tom Anderson and Christ DeWolfe. He developed an integrated on- and offline marketing strategy that was responsible for launching the company (in its infancy) in all major markets. Also at MySpace.com, he was responsible for inventing a variety of brands, including the MySpace Celebrity concept.
From 2001 to 2005, Dhanik was head of business development at LowerMyBills.com. Recruited from his previous job, he was specifically hired to create and produce the home equity product for the company. Under his leadership, LMB grossed more than $20 million in the first year, and $75 million the second. He was also responsible for reviving the company’s poorest performing product, Debt Wizard, which under his management grew from $2 million a year to more than $50 million in the first year.
Prior to LowerMyBills.com, Dhanik worked in business development at Nextag.com, where he began his position by scaling the firm’s tech and non-tech lead generation programs. Within one year’s time, he was responsible for assisting the company’s launch of its consumer/home and finance lead business. Before this, he was the director of business development at Xoriant Corporation.
About engage: BDR: Dhanik and the company’s business and technical leaders are focused on offering innovative solutions to reach consumers and provide the best results to its advertisers. For more information about Ted Dhanik, please see the following links: