Advertising

Ted Dhanik: President of engage: BDR

Ted Dhanik is the president and chief executive officer of engage: BDR, an integrated-media advertising company. As CEO, Dhanik leads a strong management team of online media experts that is focused on developing cutting-edge solutions to digital marketers. The company continues to create and execute proprietary technology and solutions for the digital market, including the first RTB self-serve display platform developed for direct response advertisers.

Dhanik co-founded engage: BDR in 2007. Since the launch of his own firm, he has led the strategic marketing, sales and business development, and client relationship management divisions as well as content acquisition. Under his leadership, the company has been providing advertisers with cutting-edge technology and custom programming through the joining of display, video, and branded entertainment into one network. The company’s products reach about 109 million unique visitors around the world.

Prior to launching his own company, Dhanik had nearly 10 years of experience in the marketing and digital media industries, including a five year stint at MySpace.com as vice president of strategic marketing. At MySpace, Dhanik was a key player in launching the brand in all major markets. Also at MySpace, he was responsible for developing the MySpace Celebrity concept as well as other brands for the company.

Before MySpace.com, Dhanik was head of business development at LowerMyBills.com, where he was whisked away from his previous employer to design and launch a home equity product. Dhanik’s hard work paid off, and the product earned more than $20 million the first year, and $75 million the second year. He was also credited with reviving LMB’s poorest performing product from a $2 million a year profit to more than $50 million in the first year.

Dhanik has a bachelor’s degree in Business Administration and Marketing from California State University at Hayward. He has served on the board of directors or as an advisor for several companies, including Fighter, LottoGopher, and Schizo Pictures.

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